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April 14, 2005
capitalism or inclusion?
The strangest thing happened last night. I was on my room reading, when all of sudden I heard the familiar sound of a Goya commercial. At first I thought no big deal, the girls must be channel surfing and happened upon Univision while on the MTV highway. Then I heard another one!
And…it was an (almost) perfect translation of the Spanish commercial that my ears lovingly embraced when I was a child! “If it’s Sazon, it has to be good!” I immediately jumped up, ran to the living room, and demanded to know what channel they were watching. To my surprise they were watching the FAMILY channel!!!! To say that the jubilation I felt was overshadowed by the glorious sense of validation one feels at such a moment would be a gross understatement. I never thought I would experience that kind of cultural inclusiveness, and certainly not in New Hartford. But then, I started thinking about the untapped (commercial) dollars of Latinos in the area that are certainly feeling as displaced as I did when I first moved here. Suddenly, the realization that this inclusiveness could be predicated on capitalistic fiscal gain began to creep in and disrupt my elation. Of course, the acknowledgement makes me happy, and to be honest, I am less concerned with the why and wherefores than I am with the actual evidence that “our” money is just as green as everyone else’s. Now, what would have made the commercial perfect? If they really knew what was up and did it in Spanglish (which, by the way, even my computer now recognizes)! ;)
Posted by dvaldesd at April 14, 2005 08:31 PM