Cinnabar and Alabaster

passages:
478. "the rhetoric of cognitive psychology refuses the ideological question altogether, claiming for itself the transcendent neutrality of science"; by contrast "expressionistic rhetoric...has always openly admitted its ideological predilections" & "social-epistemic rhetoric is ...self-consciously aware of its ideological stand"
482-2. in cognitive rhetoric: "the real is the rational," "the world is correspondingly structured to foreground goals inherently worth pursuing--whether these are private or professional, in writing or in work," "the mind is happily structured to perceive these goals and, thanks to the proper cognitive development of the observer--usually an expert--to attain them"; of course, "some are better at using them than others. these individuals inevitably distinguish themselves, rise up the corporate ladder, and leave the less competent and less competetive behind."
484. & "certain structures of the material world, the mind, and language, and their correspondence with certain goals, problem-solving heuristics, and solutions in the economic, social, and political are regarded as inherent features of the universe, existing apart from human social intervention"--as "indisputable scientific facts"
485. expressivist rhetoric, on the other hand, believes in the "original language" of all writers' selves, which "can be studied by others to understand the self and can even awaken in readers the experience of their selves. authentic self-expression can thus lead to authentic self-experience for both the writer and the reader....whether the writer is creating poetry or writing a business report"; "from this perspective, power within society ought always to be vested in the individual."
487. "for expressionistic rhetoric, the correct response to the imposition of current economic, political, and social arrangements is thus resistance, but a resistance that is always construed in individual terms. collective retaliation poses as much of a threat to individual integrity as do the collective forces being resisted, and so is itself suspect. the only hope in a society working to destroy the uniqueness of the individual is for each of us to assert our individuality against the tyranny of the authoritarian corporation, state, and society" (& it doesn't really resist like it feigns to--"after all, this rhetoric can be used to reinforce the entrepreneurial virtues captialism most values: individualism, private initiative, the confidence for risk-taking, the right to be contentious with authority"
488-9. and third, currently, most relevantly, "for social-epistemic rhetoric, the real is located in a relationship that involves the dialectical interaction of the observer, the discourse community (social group) in which the observer is functioning, and the material conditions of existence," knowledge-making is an ongoing activity undertaken by "a transcendent self," & "the subject is itself a social construct that emerges through the linguistically-circumscribed interaction of the individual, the community, and the material world"